Is business technology getting you down? Are you spending too much time focused on your internet and telephone needs and not enough time running your business?
Are you unsure about what you need and what you don’t? Confused about the prospect of having to upgrade? These are common issues faced by small businesses, which quite rightly don’t want, or need, to be experts when it comes to technology.
SMEs are in a unique market that often gets overlooked by service providers. They often fall between the residential market and the larger, more profitable corporates which are key targets for many players. SMEs typically want more than a simple internet and phone connection, but don’t necessarily need every new piece of technology. Reliability and high levels of locally-based support and advice are also critical.
While there are countless solutions out there, the real problem for small businesses is cutting through the jargon and understanding the practical applications of new technology for their business. Do you know what Naked DSL, SIP trunking or co-location are or how they might help your business? Probably not, but all three could probably help you at one time or another; the trick is knowing when.
You need the tools to make informed decisions and practical advice on where and when technology can help a business grow. Your technology needs generally evolve as the business grows and often depend on the number of staff you employ. With this in mind, the best way to approach technology is to consider staff numbers and what stage of the business growth cycle you are in.
Small business: 1-to-8 staff (Needy Practicals)
You could be a sole trader, own a retail outlet or be in the early stages of expanding your business empire. While you want technology to help your business grow, you don’t need all the bells and whistles.
When you’re this size, you are probably unsure exactly what you need in terms of office equipment and technology. You’ll certainly need the basics: a few computers, a reliable phone or two, a broadband connection and the peace of mind of having support at the other end of the phone if things go wrong.
But as you grow, your needs will change, so making the right decisions early is vital. Costs can quickly spiral out of control and poorly thought-out technology decisions can be a long-term legacy.
Small businesses that are starting out are often unsure about exactly what they want, so simple solutions that bundle phone, internet and email are often a starting point. However, while price is important, reliability and service are critical.
Key technology considerations for very small businesses or start-ups should include:
- Bundling your telephone and data (internet) to cut costs;
- Looking at alternatives to the fixed telephone line. Running your telephone via your internet connection costs a fraction of a traditional phone line; and
- Hosted email solutions. These allow you and your staff to have personalised emails (john@yourcompany.com.au) without you going to the expense of purchasing an email server.
[Next: Medium businesses 8-25 employees]
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