Kellogg Co. has swooped in to buy the Pringles chip brand from Procter & Gamble for $2.7 billion after a similar deal with Diamond Foods fell apart because of reported accounting problems and an executive shakeup at Diamond.
The Battle Creek company, already the world’s largest cereal maker, said the addition of Pringles makes it the No. 2 savory snack maker worldwide behind PepsiCo Inc.’s Frito Lay. The Pringles brand will join Kellogg’s stable of snacks that include Keebler, Cheez-It and Special K Cracker Chips.
“It will be a great addition and a strong platform on which to grow,” Kellogg President and CEO John Bryant said in a Wednesday conference call.
Troubled snack food company Diamond Foods and P&G on Wednesday said they called off their $1.5 billion deal for the brand. Bryant admitted in response to a question Wednesday from an analyst that Kellogg wasn’t interested in Pringles a year ago because “It was hard to compete with the Diamond deal.”
But last week, Cincinnati-based Procter & Gamble said it was evaluating the deal and keeping all options open.




Traders work in the Standard P/TSX composite index edged down 38.20 points, or 0.32 per cent to 12,075.09.